Tennis icon Naomi Osaka released a capsule collection while taking a break from competition to welcome her first child. Move To Bloom is representative of constant motion, the power of planting yourself in an idea and existing in the true beauty of yourself. What turned out as a great shoot with wonderful art direction was thwarted after a crazy rainstorm in LA had to have the team pivot indoors only 48 hours before we shot!
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→ PUT YOU ON
Nike approached us with the challenging task of introducing their latest signed athletes before their big break. After brainstorming various show concepts, Nike embraced "Put You On," and we enthusiastically dove into the project.
Starring Emmanuel Hudson, Tyree Elaine, and Klarity, "Put You On" combines elements of First Take and Malcolm in the Middle, recreating 90s/early 2000s basement vibes for a 2020 audience.
Shot in "some kid's parent's basement," the show features three comedians engaging in banter about who knows the newest athlete best. Infused with quirky, Gen-Z-inspired humor, the hosts present the star athlete by playfully "tossing it to them" on the big (or small) screen.
Following a highly successful Season 1, we were renewed for a second season, which premiered in June 2022.
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→ WHAT IT TAKES
We had the audacious idea to let WNBA stars show us themselves what it takes to be at the top of their sport. So we gave them a simple instruction to document their lives over the course of a week and we’d cut together the footage for them. What we got was better than expected as we were able to get intimate on and off the court moments the world had never seen.
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