(Creative) Director and Writer
 
I live in a concrete loft. 

A person who consciously chooses to live in a house where concrete is the principle design element does so out of conviction because, once old prejudices have been overcome, the material and tactile qualities of concrete are there to be acknowledged and appreciated. However, concrete does not leave room for error.

I am more than a creative director.  I start with the bad idea. 

Start WIth the Bad Idea
Routine Maintenance
Be Fucking Brutal About Details.
Maintain Insatiable Curiosity. 
Explore Unconventional Approach. 
Excellence Is The Expectation. 
Concrete Decision Making. 
Do Less Better.
Story is King. 
Innovate. 

I am DOM. 
And this is my manifesto.